Sunday 22 January 2012

identification of partners for airport development

marketing support system plan (MSSP formula)
typical recipient of the MSSP is represented by low cost carriers
the reasons are:

  1. impact of low cost carrier in terms of the pax no
  2. low cost carrier have a positive economic impact on tourist
  3. a rapid increase in airport traffic
  4. low cost carrier stimulate intermodality

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