The First ‘Quantum Leap’ of the Airport Enterprise
Industry practice shows that best-in-class players are moving away from classical’ mono-modal’ approaches. In fact, these actors are developing new strategic model based on co-evolutionary designs with other transportation solution. The path of co-operating with a competitor inside its own value proposition, either a direct one or another transport operator, seems effective, most definitely in those environments.
Airport enterprise abandon their ’splendid isolation’ with a country’s logistics package and provide the initial momentum for radical change, or a ‘Quantum Leap’, towards a multimodal hub approach. The Customer’s of multimodal hubs (either passengers or goods) are given the chance to seamlessly connect from air to ground, railway and sea ferry within airport boundaries. This intenerated and upgraded bundle on offer naturally improves the chances for airports to foster their market power, thanks to the combined use of airport infrastructure, high-speed trains and motorways. Example:
Charles de Gaulle airport in Paris, Frankfurt airport in Frankfurt and Schiphol -airport in Amsterdam. The adoption of an intermodal approach has given these sites not only the opportunity to expand their passenger-catchment areas, crossing regional or national borders, but also to increase the weight and number of business-to-business transactions.
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