Thursday 26 July 2012

competitive & environment analysis


  • competitiveness profiling
  • perceptual mapping
  • joint space analysis
  • competitiveness profiling
  • strategic group analysis
  • five forces model
    • threat of new entrant
    • bargaining power of supplier
    • bargaining power of buyer
    • existence of substitute products
    •  intensity of rivalry
  • getting information

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