- point-of-sale service
- reservations and overbooking
- airport service
- inflight service
Find the Important rules & regulation of aviation industry . various process in aviation industry related to passenger & cargo.
Friday, 27 July 2012
customer service – related product features
fleet and schedules – related product features
- cabin configuration
- network, frequency and timings
- puncuality
focus strategies
two types of forecasting
- value added forecasting
- low cost forecasting
- lost- in the middle
strategic families
cost leadership
fundamentals of business model
fundamentals of business model
- low fleet costs
- low landing fees
- short turn around
- limited on board service
- point-to-point only
- simple fares
- low distribution costs
- non-refundable tickets
Porters Five Forces
- rivalry among existing firms
- subsitution
- new entry
- power of supplier
- power of customers
PESTE analysis
political factors:
- terrorism
- open skies and deregulation
- marketing policies
- privatization
- state aid
- airport slot allocation
- economical growth and the trade cycle
- the ageing population
- changing family structure
- changing culture
- deregulated lab-our market
- female business traveler
- video-conferencing
- internet
- surface transport investment
- climate change
- shortage of infrastructure
- tourism selectoion
customer requirements
- frequency and timings
- punctuality
- airport location and access
- seat feasibility
- ffp
- airport service
- in-flight service
segmentation variables in the air passenger market
1. journey purpose
2. length of journey
3. country/culture of origin of traveller
2. length of journey
3. country/culture of origin of traveller
who is the customer
- will a trip be made at all?
- what mode of transport will be selected?
- what class of travel?
- what airline will be selected?
stages in the application of Marketing Principles of Airline Management
- the customer
- the marketing environment
- strategy formation
- product design
- pricing and revenue management
- distribution channel
- selling, advertising and promotional activities
Thursday, 26 July 2012
A.D.Littles Life-cycle approach to strategic planning
- assessing suitability
- life cycle analysis
- positioning
cash cow implication
- discounted cash flow analysis
- benefit cost ratios
- sensitivity analysis
- financial analysis
- shareholder value analysis
- analyzing risk
- verification activities
- exit criteria
experience curve
benefits:
labour efficiency
standardization, specialization and methods improvements
technology driven learning
better use of equipment
change in resource mix
product redesign
value chain effects
network building
shared experience
labour efficiency
standardization, specialization and methods improvements
technology driven learning
better use of equipment
change in resource mix
product redesign
value chain effects
network building
shared experience
Strategy Formation Generic strategies
- cost leadership strategy
- differentiation
- focus and niche strategies
scenario planning
five steps
step 1:identify and analyze the organizational issues that will provide the decision focus
step 2:specify the key decision factors
step 3:identify and analyze the key environmental factors
step 4:establish the scenario logic's
step 5:select and elaborate the scenario
step 6: interpret the scenario for their decision making
step 1:identify and analyze the organizational issues that will provide the decision focus
step 2:specify the key decision factors
step 3:identify and analyze the key environmental factors
step 4:establish the scenario logic's
step 5:select and elaborate the scenario
step 6: interpret the scenario for their decision making
swot analysis
- analysis of firm against competition
- swot matrix
- pestle analysis
- case analysis
- analyzing a case
- historical and swot analysis
- analyze the organizational history
- examine internal environment
- examine external environment
- analysis of strategies
- analyze corporate level strategy
- debate the merits
- analyze business level strategy
- analyze structure and control systems
- recommendations and discussions
- make recommendations
- class discussions
critical success factors
- business and policy objectives
- implementation options
- prioritized change initiatives
- programs
- work streams
- policy outcomes and benefits from changed organisation
- identification
- key decisions
- information requirements
competitive & environment analysis
- competitiveness profiling
- perceptual mapping
- joint space analysis
- competitiveness profiling
- strategic group analysis
- five forces model
- threat of new entrant
- bargaining power of supplier
- bargaining power of buyer
- existence of substitute products
- intensity of rivalry
- getting information
hierarchical level of planning
- setting of objectives
- balance your objectives
- multiplicity of objectives
- themes for objectives
- use result oriented objectives
- quantify your objectives
- network objectives
- make them Challenger but attainable
- SMART formula
Mission - Vision of the firm
- vision statements
- a basis for performance
- way to communicate
- mission statement
- preparation of vision and mission statements
- revision of mission statement
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