customer service – related product features

• point-of-sale service
• reservations and overbooking
• airport service 
• inflight service

fleet and schedules – related product features

• cabin configuration
• network, frequency and timings
• puncuality

focus strategies

two types of forecasting

• value added forecasting
• low cost forecasting
• lost- in the middle

strategic families

cost leadership
fundamentals of business model

• low fleet costs
• low landing fees
• short turn around
• limited on board service
• point-to-point only
• simple fares
• low distribution costs
• non-refundable tickets

Porters Five Forces

• rivalry among existing firms
• subsitution
• new entry
• power of supplier
• power of customers

PESTE analysis

political factors:

• terrorism
• open skies and deregulation
• marketing policies
• privatization
• state aid
• airport slot allocation

economical factors:

• economical growth and the trade cycle

social factors

• the ageing population
• changing family structure
• changing culture
• deregulated lab-our market
• female business traveler

technological factors

• video-conferencing
• internet
• surface transport investment

environmental factors

• climate change
• shortage of infrastructure
• tourism selectoion

customer requirements

• frequency and timings
• punctuality
• airport location and access
• seat feasibility
• ffp
• airport service
• in-flight service